hi, fii!

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I help businesses grow by identifying and mapping strengths and opportunities.

who is fii

I bring over 20 years of experience helping brands and products succeed

I'm Waleed Anbar, a Los Angeles-based Product Management and Strategy professional. I started my consulting practice, fii, because I love getting to know companies and helping them succeed.

For over 20 years I have worked with brands of various sizes and in various industries applying core principles to get to success: an understanding of the key drivers of business, market and customer.

I'm excited to see what we can do together. Let's get to know each other!

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my methods

I apply proven patterns and principles to product problems

product and business strategy

Success is a goal-driven endeavor. After all, without clarity around where we are going, how will we know when we get there? Setting a clear strategy is critical and often underprioritized. And for several valid reasons: businesses are often hard-pressed to set objectives that may limit options. A good goal-setting process should help you identify your core business principles and better prepare you to adapt to change. Let me help you map out a strategy you can commit to.

Curious? Intrigued?

results

Let's define and achieve measurable results for your organization

Beyond KPIs and metrics, I always work to ensure that the teams I work with:

  • Communicate better and work better together
  • Prioritize internal alignment around vision and strategy
  • Produce accurate and predictable roadmaps
  • Build resilience to change and unplanned circumstances

case studies and clients

  • tlynt company logo
  • aeg presents company logo
  • tottenham hotspur football club  company logo
  • legends company logo
  • axs company logo
  • urw company logo

let's talk

Request a phone call for a no-obligation consultation