hi, fii!

I help businesses grow by identifying and mapping strengths and opportunities.
who is fii
I bring over 20 years of experience helping brands and products succeed
I'm Waleed Anbar, a Los Angeles-based Product Management and Strategy professional. I started my consulting practice, fii, because I love getting to know companies and helping them succeed.
For over 20 years I have worked with brands of various sizes and in various industries applying core principles to get to success: an understanding of the key drivers of business, market and customer.
I'm excited to see what we can do together. Let's get to know each other!

my methods
I apply proven patterns and principles to product problems
product and business strategy
Success is a goal-driven endeavor. After all, without clarity around where we are going, how will we know when we get there? Setting a clear strategy is critical and often underprioritized. And for several valid reasons: businesses are often hard-pressed to set objectives that may limit options. A good goal-setting process should help you identify your core business principles and better prepare you to adapt to change. Let me help you map out a strategy you can commit to.
Curious? Intrigued?
results
Let's define and achieve measurable results for your organization
Beyond KPIs and metrics, I always work to ensure that the teams I work with:
- Communicate better and work better together
- Prioritize internal alignment around vision and strategy
- Produce accurate and predictable roadmaps
- Build resilience to change and unplanned circumstances
case studies and clients
let's talk
Request a phone call for a no-obligation consultation